This service is ideal for new advertisers to the system. It involves setting up a new Google Adwords campaign from scratch. Having the right campaign structure, keywords and adverts from the start can make a world of difference. Our experts are going to use their know-how and a combination of proven set-up techniques to get you on the right foot since day one.

Our set-up service includes the following steps:

Initial Consultation – in the form of a questionnaire and short telephone interview. This will allow us to gain better understanding of your business and your advertising goals.

Keyword Research – in this phase of the setup process we use keyword research software to find the most appropriate keywords and key phrases for your campaign. We usually offer a large number of keywords to start off with (including combinations, misspelling long-tail keywords) and then slowly optimize the list based on campaign statistics .

Ad Copy Writing – we have a professional copy writer onboard here at AdWords Lab. We will create highly attractive ads for your campaign that will not only make you stand out from the crowd but will also appeal to your exact targeted audience.

Statistical Software – with years of experience in the field we know that the only way to make effective changes to your Adwords campaign is to base them on statistical data. Google AdWords provides two programs that we highly recommended to all our clients. They are Google Analytics (a software that provides you with indepth information about the actions that visitors take on your website) and Google Conversion Tracking ( a software that allows you to monitor your campaigns Return on Investment (ROI)). We will provide you with source codes for this two programs that you will need to insert into your websites. If you don’t have anyone to do this job for you we can upload the codes at an additional fee. The fee varies depending on the complexity and size of the website.

Setting up of campaign targeting & budget - this is the final step of the set-up process and it involves us choosing where, when, and at what cost your ads will be shown. Our team will suggest you what the best possible settings are for your objectives.

To find more about the set-up process click here.

Please note that campaign set-up is free of charge when you sign up for one of our monthly management plans.