Getting good results from your Google AdWords campaign requires constant improvements of the structure, keywords, adverts, or in other words active management. Here at Adwords Lab we have a special strategy developed for managing clients’ accounts that makes sure you get the best results from your advertising budget. Whether you don’t have time to manage your account or you just think that you might be able to achieve better results with professional advice. Adwords Lab can offer you a great account management service at a very competitive rate.

 Here is what our is included in our management packages:

Day-to-Day Management
- Daily monitoring of the campaign, keywords and ads
- Active bid management in order to ensure you have the best possible ROI/CPC ratio
- Implementation of changes to the account at least once a week in order to improve campaign results
- Implementation of changes based on clients' request
- Split testing of adverts to ensure that your messages stand out of the crowd and are attracting the right audience
- Constant monitoring for possible negative keywords in order to ensure that the traffic that you receive is highly targeted
- Constant monitoring for new possible keywords such as key phrases, new combination misspellings and etc.

Reporting
- Weekly manual reports – analyzing the week to week progress of your AdWords Campaign including:
- Comparison of the statistics for the last 2 weeks to see if an account is improving 
- Analysis of the results achieved
- Proposal for changes that when implemented will boost account performance 
- Detailed review made in the past and the effects that they had on the account
- Daily automated reporting – if your account has a big daily budget we know that things that usually tend to happen slowly happen very quickly. This is why you might decide that you want to receive reports about your campaigns/keywords/ads on a daily basis. Our team is more than happy to set automated reports in Google AdWords that you will receive via email
- Reporting Center – a new feature to our management service is the ‘AdWords Lab Reporting Center’ to which only our clients have access. There you can find information about campaign statistics, reports, invoices, budget reminders and much more.

Personal account manager
- Dedicated account manager for your account
- Possibility for contact via telephone, email or instant messenger
- Advice how to improve landing page/website quality
- Statistical analysis
- Weekly consultation discussing the results and changes to be made
- 24/7 support in case of emergency 

Detailed Statistics
- Provision Google Analytics – a software that will allow you to see what people are doing on your website 
- Provision of Google AdWords Conversion Tracking – а software that allows you to monitor conversions from your campaign and to calculate ROI.
- Provision of full access to your Google AdWords campaign – stay on top of account statistics 24/7
- Installation of the software scripts at a fixed rate.